Unlocking Creativity: How Adobe's Generative AI Models are Revolutionizing Post-Production

At Adobe MAX, the world's largest creativity conference, Adobe unveiled its latest collection of early-stage innovations, showcasing exciting new uses of generative AI models. One of the most impressive demonstrations was Project Stardust, a powerful new object-aware editing engine that uses generative AI to revolutionize image editing.

With Adobe Firefly, Adobe's family of creative generative AI models now commercially available, the range and scope of new applications continues to scale beyond image generation. The company's passion for creators is at the heart of each Sneak, and this year's showcase highlights exciting new ways generative AI can supercharge creative expression.

Adobe Audition FX Dubbing is just one example of how these models are being used to reimagine video, audio, animation, and motion graphics. By leveraging generative AI capabilities across multiple creative domains, including photo, video, audio, 3D design, and fashion applications, Adobe is empowering creators to work more efficiently and effectively.

Project Stardust lets users select objects in a photograph, move them to a different place in the composition, and fill in the background where they were previously standing. This enables users to easily select, edit, and even delete complex elements in any image, making image editing more intuitive, accessible, and time-efficient.

The 11 innovations featured in Adobe's annual 'Sneaks' showcase demonstrate the potential for generative AI and 3D technologies to become important elements of Adobe products that are trusted by creators worldwide. These prototype ideas offer first looks at early-stage innovations that can supercharge discovery and ideation processes, cutting post-production time from days to minutes.

As Gavin Miller, vice president and fellow of Adobe Research, noted, 'Nothing is more inspiring than brilliant employees demonstrating cutting-edge technologies that might power future Adobe products.' With Project Stardust and other generative AI models, Adobe is reimagining what its tools make possible, unlocking new levels of creativity and innovation for users worldwide.

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